Highlyfavrd

PROJECT BRIEF

Highlyfavrd

Introduction

Highlyfavrd stands as a luxury eyewear brand rooted in confidence. With a vision to empower individuals through bold and refined sunglasses, the brand redefines style, transforming each pair into a tool for self-assurance. It’s about more than aesthetics; it’s about bridging the way we see the world with how the world perceives us.

Project Goal

Our mission was to develop a cohesive brand identity that encapsulates Highlyfavrd’s ethos of confidence and empowerment. This involved creating a visual and tactile experience that elevates the brand's luxury positioning while maintaining its accessibility. Our objective was to ensure every interaction with Highlyfavrd feels purposeful, inspiring, and aligned with its vision.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing | Digital Assets.